The first Sales Enablement SaaS Software acquisition of 2021 and 2022

Sales Enablement
4 min readJan 17, 2021

13-Jan-2022: eLearning Brothers, LLC (American Fork, Utah) solidifies position in Video Learning as it acquires Rehearsal (by Rebellion Training, LLC; headquarters Reno, NV). Learning solutions company eLearning Brothers @eLearningBros announced the acquisition of Rehearsal, a video-based practice & coaching platform. The video-based Rehearsal platform lets users practice skills, submit videos for review, & receive manager feedback or automated scoring powered by advanced AI technology. Since the beginning of 2021, Rehearsal has been directly integrated into The Rockstar Learning Platform by the eLearning Brothers.

10-Jan-2022: Upland Software, Inc. Nasdaq:UPLD @UplandSoftware acquired Objectif Lune Inc. @objlune enterprise software for document composition & business communication automation. With Objectif Lune, Upland expands its global document workflow product library by adding the capability to modernize complex, paper-based documents for large-volume print production as well as automated delivery across web, email, & mobile platforms.

11-Nov-2021: Connective acquired by Nitro “Nitro Software, Inc.” Stock Symbol ASX:NTO. Australian-based document productivity software firm Nitro Software wants to conquer the global eSign market, starting with the AU$110M acquisition of Connective a European eSign company. On 22-Oct-2015 Nitro had already acquired doxIQ.

NICE @NICELtd owns MindTouch @MindTouch knowledge management solution: Improves support agent productivity, increases case deflection, & fuels self-service support.

NICE Ltd / NICE Systems Ltd. snapped up privately held ContentEngine in Jul-2021, which came soon after its Apr-2021 acquisition of MindTouch to expand its CXone offering. “Our recent acquisitions of ContactEngine and MindTouch, plus our native Enlighten AI and data lake investments, puts NICE CXone in the unique position to cover 100% of customer need events through the addition of proactive outbound, intelligent self-service, and self-learning AI to make better bots faster,” said Chris Bauserman, NICE CXone vice president of marketing. Headquarters: Ra’anana, Israel

17-DEC-2021: Mediafly acquired InsightSquared to provide revenue teams with 360-degree deal intelligence & prescriptive next steps. InsightSquared @insightsquared provider of revenue intelligence solutions, had already acquired Olono @OlonoAI on 3-Oct-2019.

Denave @denaveglobal Management Consulting. Services: Intelligent Database Management, Retail Analytics, Digital Marketing, Telesales, Field Sales & Marketing, Events & Experiential Marketing, Retail Audits & Visual Merchandising, Sales Training, Sales Process Automation. On 15-Nov-2021, Updater Services Pvt. Ltd (UDS), Chennai-based, acquired a controlling interest in Denave which sees itself as a technology-driven sales enablement company (but mostly a service portfolio). New Okhla Industrial Development Authority, Uttar Pradesh, India

Older deals (However, I had missed the rebranding):

InsitePortfolio @InsiteSoftware Dec-2015, Insite Software acquired Storyworks1 former Storyworks OnDemand. Mar-2017, Storyworks1 rebranded as InsitePortfolio. Insite Software

acquired Sales Enablement & Digital Content Delivery Provider Storyworks1. Minneapolis, USA. 16-Dec-2019, Insite Software was acquired by Episerver @episerver (global software company with offices in Nashua, NH, USA & Stockholm, Sweden; offering web content management, digital commerce, & digital marketing). Optimizely @Optimizely acquired Insite Sep-2020, Episerver [Acquired by Insight Partners] acquired Optimizely In Bid To Drive ‘Experimentation’.

The whole point of my market overview (here as an Airtable to export) [includes not just competitors but also alternatives] is actually to show the amount of acquisitions.

Submit edits via this Quest.

VoiceVibes, Inc @voicevibes voice analytics & AI-powered coaching platform helps professionals make the best impression, every time they speak. Baltimore, Maryland, USA.

On 15-Jan-2021, Bigtincan Holdings Limited @bigtincan (ASX: BTH) announced that its wholly owned US subsidiary, BTC Mobility, LLC entered into & completed a Stock Purchase Agreement (“SPA”) with the shareholders of VoiceVibes and acquired 100% of the issued capital of VoiceVibes, Inc for USD$2M.

VoiceVibes revenue in FY21 is not expected to be material.

Bigtincan plans to retain the VoiceVibes team & integrate VoiceVibes’ technology into existing Bigtincan offerings.

See my entire market overview for all acquisitions



Sales Enablement

blog by @pkralle with focus on #b2b Sales Enablement, Marketing Asset Management, Sales Knowledge Management, #SalesEnablement vendors